FOR IMMEDIATE RELEASE
September 3, 2020
WABASH, IN – Beacon Credit Union is pleased to announce the appointment of Jason Souther as Brand Manager at its corporate headquarters in Wabash, Indiana.
In his new role, Souther will implement strategic and tactical direction for all of the Beacon Credit Union’s marketing initiatives. Responsible for tracking and analyzing the performance of advertising campaigns and ensuring that all marketing material is in line with Beacon Credit Union’s brand identity. He will use his expertise to lead, build, and maintain a strong and consistent brand through a wide range of marketing channels and develop the marketing staff.
Souther brings over 16 years of experience in the musculoskeletal healthcare industry with marketing background and supporting global brand identity at his prior position with Zimmer Biomet.
A Hoosier, Souther holds a bachelor of science from Grace College and marketing graduate certificate from Indiana Institute of Technology. He is pursuing a master of business administration in marketing from Indiana Institute of Technology and anticipated graduation is January 2021. He has achieved the Search Engine Optimization (SEO) specialist certification.
In the community, Souther has volunteered with Feed My Starving Children MobilePack, to support malnourished children around the world.
Souther resides in Kosciusko County with his wife and two children.
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About Beacon Credit Union
Since 1931, Beacon Credit Union has provided quality financial services responsive to the needs of its member-owners. Serving 50 Indiana counties, Beacon consists of over 45,000 members and manages assets of $1.3 Billion.