INTEGRITY exudes the qualities of being honest, reliable, ethical, and transparent in decision-making, behavior, and communication. INTEGRITY involves a steadfast adherence to a set of values and principles, and the ability to act in a manner consistent with those values; even when it may be difficult or inconvenient to do so. INTEGRITY is viewed as a key driver of organizational performance and success.


POSITIVE ENERGY is an attitude or mindset that fosters motivation and creativity, and enables individuals and organizations to achieve their goals and objectives. POSITIVE ENERGY is characterized by enthusiasm, optimism, and a can-do attitude. POSITIVE ENERGY is often associated with high levels of engagement, resilience, and productivity.


EFFORT is a vigorous and determined energy, combined with time and resources, invested in achieving a goal or objective. EFFORT requires persistence, dedication and hard work. EFFORT that is focused and sustained can lead to breakthroughs, innovation, and significant progress towards achieving strategic objectives.


OWNERSHIP is the emotional and psychological commitment to the vision, purpose, and goals of the organization. OWNERSHIP involves taking pride over one’s work, decisions, and outcomes, and a commitment to continuous learning and high-quality results. OWNERSHIP enables individuals and organizations to take initiative, innovate, and drive progress.


COLLABORATION is the process of working together with others to achieve a common goal or objective. COLLABORATION involves the sharing of ideas, information, and resources, as well as a willingness to listen, learn, and adapt to others’ perspectives and feedback. COLLABORATION enables individuals and organizations to leverage the strengths and expertise of others, build trust and relationships, and achieve goals that may be beyond their reach if working alone. COLLABORATION promotes innovation, creativity, and learning; as individuals and teams are exposed to diverse perspectives and approaches.


CRITICAL THINKING is the ability to analyze information, ideas, and arguments, in a systematic and objective manner in order to make informed decisions and solve problems. CRITICAL THINKING involves questioning assumptions, evaluating variables, and considering multiple perspectives and potential outcomes. CRITICAL THINKING promotes innovation, creativity, and learning, as individuals and teams are encouraged to challenge conventional wisdom, identify new opportunities, and explore different approaches.


LOYALTY is a sense of commitment and dedication to an individual, organization, or cause. LOYALTY involves a willingness to support, advocate for, and align with the goals and values of the entity to which one is loyal; even in the face of challenges or competing priorities. LOYALTY also promotes resilience and adaptability, as individuals and organizations are more likely to persevere through difficult times when they have a strong sense of commitment and purpose.


SERVANCY is a leadership philosophy that prioritizes the needs and development of the team or organization over the personal goals or interests of the leader. SERVANCY focuses on serving others, empowering team members, and fostering a culture of empathy and growth. SERVANCY emphasizes the importance of developing strong relationships, creating a sense of community and shared purpose, and promoting open communication and feedback.